The value of the Vietnamese F&B market is expected to grow by 10.92% this year compared to 2023.

In 2024, the value of the food and beverage (F&B) market in Vietnam is expected to increase by 10.92% compared to 2023, generating revenues of over VND655 trillion (US$26.1 billion).

Despite the economic challenges, the survey found that around 80% of businesses in Vietnam remain positive and have the resources to grow in the future, with nearly 52% planning to expand.

The latest F&B Market Report in Vietnam, published by iPhos.vn, underlined this prediction when it surveyed nearly 3,000 restaurants and eateries.

Digital Out-Of-Home DOOH for Food and Beverage Industry

Implementing targeting based on geographic locations in Digital Out-of-Home (DOOH) advertising enables marketers to deliver highly localized and relevant content. Restaurants, cafes, and food retailers can leverage this capability by promoting specific offers, menu items, or events to potential customers in close proximity. This hyper-local approach helps to connect with consumers at the right place and time, driving foot traffic and increasing brand loyalty.